MyMe Beauty
MyMe Beauty approached us with a simple idea to combat single-use cotton pads, that are thrown away every single day and account for tonnes of waste within the beauty industry. The company wanted to create a solution that would help benefit the many make-up users by developing eco-friendly products that were reusable and sustainable.
Logo development
We started by creating a unique identity for the brand to help position a luxury product in an eco-friendly space. We developed the colour palette, typography selection and logo designs, before then building out the rest of the identity and art direction.
Packaging Design
Art Direction
Social Media
MyMe Beauty social media aims to communicate the product and its different uses. Not only that, but it’s also a space to learn how to improve your beauty regime by educating their audience with different beauty techniques. These range from simple tips and tricks, like how to keep your equipment clean, to what natural products you can use to improve your skin and overall complexion. Also included are customer reviews to add strength to the brand, providing reassurance to their customers that the product works and that it is solving a problem.
eCommerce
Positioning MyMe Beauty on the Amazon UK Marketplace
